Brands and products

The brand issues surrounding new product development, innovation plans for existing product portfolios or brand extensions require careful planning, particularly where multi-national promotional campaigns are used to drive sales. Our IP lawyers have widespread experience of advising major companies on product innovation and marketing issues.

Although trade mark law has largely been harmonised across the EU, in practice the systems for brand protection vary hugely from jurisdiction to jurisdiction. We frequently advise businesses on making use of Community Trade Marks, Community Designs, parallel national protections, and national systems of unfair competition law. Our international reach enables us to help clients develop strategies that take advantage of the best features of the differing EU systems.

News

Freshfields signs on Olympic hopefuls as London 2012 marks two year count down View

Freshfields advises SEB on €555m sale of German retail banking business to Santander View

Briefings

Intellectual property in transfer pricing planning  View

PRC Patent Law: new Implementing Regulations and Supreme Court Interpretation  View

Awards

IT telecommunications law firm of the year - Asian Legal Business Awards : Hong Kong Law Awards (2009)

Best EMEA telecommunications deal 2008 - EMEAFinance (2008)

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